El Vijo Surf

El Vijo Surf required a brand identity that could stand out in a competitive tourism market while staying deeply rooted in the authenticity of its environment. The challenge was finding the balance between bold visual impact and the raw, natural spirit of Nuquí’s jungle and Pacific coast.

The solution was a clean, expressive design system inspired by land and sea, paired with a warm, welcoming tone that speaks directly to travelers seeking meaningful, nature-driven experiences. The result is a cohesive brand identity that captures the soul of the place and resonates with its audience across digital and physical touchpoints.