Branding and Web Design Projects

El Vijo Surf required a brand identity that could stand out in a competitive tourism market while staying deeply rooted in the authenticity of its environment. The challenge was finding the balance between bold visual impact and the raw, natural spirit of Nuquí’s jungle and Pacific coast.

The solution was a clean, expressive design system inspired by land and sea, paired with a warm, welcoming tone that speaks directly to travelers seeking meaningful, nature-driven experiences. The result is a cohesive brand identity that captures the soul of the place and resonates with its audience across digital and physical touchpoints.

Indian Motorcycle was reimagined as a design school branding project exploring how a legacy brand could evolve while honoring its heritage. The refreshed identity blends geometric precision and bold typography to evoke strength, motion, and craftsmanship.

The result is a modern, versatile system that balances tradition and innovation across digital and physical touchpoints.

Nomad Farm required a dedicated landing page to promote a new immersion experience in Brazil. The design was developed using the existing brand guidelines, translating the visual identity into a clear, engaging digital experience.

The result is a focused landing page that supports storytelling and conversion while staying fully aligned with the brand’s established look and feel.

Kellie Sirna is the personal brand of the founder and creative director of Studio 11 Design. The identity was crafted to reflect her refined design perspective, balancing elegance, confidence, and creative authority.

A minimal, timeless visual system was developed using sophisticated typography and a distinctive monogram, creating a brand that feels elevated, versatile, and unmistakably personal across digital and physical touchpoints.

Studio 11 Design is a Dallas-based interior design studio. I led a full rebrand with the goal of elevating the brand while introducing a more disruptive, contemporary presence within the industry.

In addition to the brand identity, I redesigned and rebuilt the entire website using Wix Studio and developed a range of brand and marketing collateral, including business cards, social media assets, and print materials.

Moreli is a gourmet pizzeria that blends traditional Neapolitan pizza with Ecuadorian flavors. The goal of this project was to create a brand identity that felt premium and refined while remaining warm, approachable, and deeply connected to local culture.

I developed a visual system that balances minimal, elegant design with expressive custom illustrations inspired by ingredients and craftsmanship. Earthy tones, bold typography, and handcrafted details were used to communicate quality, authenticity, and personality across branding, packaging, menus, web, and social media.

The result is a cohesive brand that feels both sophisticated and inviting, appealing to gourmet pizza lovers while celebrating its Ecuadorian roots.

Wichtel is an eco-conscious gift-wrapping brand designed to make gifting more joyful and intentional. The identity balances sustainability with expressive, playful design through organic patterns, warm color palettes, and bold typography inspired by nature and craftsmanship.

The result is a flexible visual system that translates seamlessly across packaging, digital platforms, and social media, positioning Wichtel as a creative, modern, and environmentally responsible brand.

Fungi Power was a personal brand project focused on creating a modern, trustworthy identity for high-performing individuals seeking natural solutions for wellness and performance. The goal was to translate the benefits of functional mushrooms into a clear, accessible visual language.

I developed a clean, contemporary brand system with a soft yet vibrant color palette, intuitive typography, and minimalist packaging that highlights key product benefits. The result is a cohesive identity across packaging, web, and social media that feels modern, approachable, and aligned with a health-conscious lifestyle.