Moreli Pizza

Moreli is a gourmet pizzeria that blends traditional Neapolitan pizza with Ecuadorian flavors. The goal of this project was to create a brand identity that felt premium and refined while remaining warm, approachable, and deeply connected to local culture.

I developed a visual system that balances minimal, elegant design with expressive custom illustrations inspired by ingredients and craftsmanship. Earthy tones, bold typography, and handcrafted details were used to communicate quality, authenticity, and personality across branding, packaging, menus, web, and social media.

The result is a cohesive brand that feels both sophisticated and inviting, appealing to gourmet pizza lovers while celebrating its Ecuadorian roots.